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STORMWATER EDUCATION AND OUTREACH

MS4 Permit Education and Outreach made for your needs without draining your resources

Bluestem Communications specializes in communications that changes behavior.  We have the knowledge, time and expertise to help you reach your public education and outreach goals.  Bluestem Communications created an education and outreach program for water quality, flood reduction and MS4 permit holders’ stormwater management that we tailor for every partner.

We know that cities and local government agencies responsible for water management need residents to take an active role in managing water.  Our Stormwater Outreach Campaign aims at inspiring lasting behavior changes—from picking up pet waste and raking leaves properly to installing pervious pavers and using silt fencing in your service area.

A Bluestem Communications Stormwater Outreach Campaign includes seven components that we deliver in as little as five weeks. Through our flat fee, you can take the guessing out of your stormwater education and engagement obligations.  With two decades of public opinion data and in-depth evaluations, Bluestem Communications helps you measure resident’s behavior changes.

 

The seven components of our Stormwater Outreach Campaign Process are:

1. CAMPAIGN GOALS

SMART Objectives (S=specific, M=measureable, A=achievable, R=realistic, T=time-bound) that capture the impact you’re aiming to have.

2. AUDIENCE TARGETING

We use research to identify and pinpoint the environmental values of your residents. We deliver profiles for every audience segment in your area.

3. KEY MESSAGES

We identify the words and language that is most likely to inspire action by your target audience.

4. OUTREACH MATERIALS

Working within your budget our creative team produces content for every platform to be used in your campaign.

5. IMPLEMENTATION GUIDELINES

You get a complete road map to launch your campaign. If you prefer, Bluestem Communications will implement all or part of the campaign.

6. CAMPAIGN EVALUATION

We include an evaluation plan so that you can track and measure the impact of your campaign.

7. ONGOING ASSISTANCE

Help is never far away. We’ll give you almost two full days of on demand help during your campaign. All of this is also applicable to other communications work.