Bluestem Communications has been hired by the Texas Land Trust Council to conduct state-wide public opinion research and develop a public campaign for their network of land trusts. Over the course of the project, we will conduct extensive audience research to determine the best values-based messaging to use to inspire large landowners and residents to take action. We will work with the Council to turn the messaging into a full public campaign with the goal to increase the number of large landowners who work with land trusts to put land into conservation, as well as the number of people who donate to the land trusts. We will provide campaign implementation plans, timelines and trainings for how to use the campaign materials and messages to members of the Coalition.

Overall, this one project includes most of the services we offer: conducting public opinion research, developing public education and outreach campaigns and building the capacity of environmental groups and coalitions.