Healthy Lakes, Healthy Lives
This campaign, developed by the Healing Our Waters Coalition, was meant to generate support for federal legislation for Great Lakes Restoration. Bluestem Communications commissioned and managed public opinion research to identify target audiences, develop unified values-based messages and determine effective messengers and pathways to reach those audiences.
Great Lakes Town Hall
Great Lakes Town Hall was an online community where the 37 million residents in the Great Lakes drainage basin can come together to identify common concerns, set the political agenda, share and develop collective solutions, and demand – as a public – that the Lakes are clean, abundant and natural for generations to come.
The Great Lakes Town Hall represents Bluestem Communications’ commitment to fostering communication and understanding to protect our Earth’s vital assets. Participants could respond to essays written by moderators and guest speakers, vote in the opinion polls, post questions and announcements and start their own discussions. The Great Lakes Town Hall’s six hundred members represented a community of concerned citizens who are taking a stake in their great lakes.
The online forum was edited by three Great Lakes experts who post daily bulletins, write weekly editorials, develop polls for members to consider and compose monthly feature articles about Great Lakes issues.
The Rock River Stormwater Group
The Rock River Stormwater Group works together to encourage residents and businesses to change behaviors to reduce stormwater pollution. This coalition of nine municipalities in Wisconsin hired Biodiversity Project to devise and help implement a public information campaign called Clean water. Bright future. to reduce the amount of stormwater runoff in their communities. The campaign, a requirement of their state stormwater permit, engages citizens using a variety of proven outreach techniques. Biodiversity Project has combined public opinion polls, leadership training and public information pathways, such as door hangings and radio, to reach audiences and motivate them to take action.
Projects like the Rock River Stormwater Group highlight Biodiversity Project’s ability to identify target audiences and develop values-based messages that inspire people to take action.
After years of working with the Chicago Wilderness alliance as an active member and volunteer on their communications committee, Bluestem Communications is now officially working as the public communications arm of the alliance. Together with alliance staff and communications committee members, Bluestem Communications guides the development of communications strategies, pilot communications projects, new promotional and educational materials and social media efforts. The overarching goal of the Chicago Wilderness communications campaigns is to to get more people engaged in natural area protection and restoration. Chicago Wilderness is a regional alliance of organizations interested in protecting the unique Midwestern landscape spanning from Milwaukee to southwestern Michigan.
Great Lakes Forever
Great Lakes Forever is a public education initiative involving media outreach, educational advertising (print and radio), point-of-experience signs at lakefront areas, and web-based outreach that inform and hopefully inspire a broader constituency to take action to restore and protect the Great Lakes. Great Lakes Forever frames the discussion of the Lakes around four key issues: water quality, water quantity, habitat protection and invasive species control.
Hine’s Emerald Dragonfly
The Hine’s Emerald Dragonfly Habitat Conservation Plan is a collaboration between Biodiversity Project and a diverse team that includes private companies, municipalities and the federal government to design and implement a stormwater education and outreach program throughout the Illinois range of the endangered Hine’s emerald dragonfly. The project will provide homeowners, business owners and developers with useful information on how to control the quantity and quality of stormwater leaving their property and entering into local waterways.