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Transportation Blog Series Conclusion: The Power of Communication in Public Transit

Posted on Aug 15, 2016

Transportation Blog Series Conclusion: The Power of Communication in Public Transit

Through our recent blog series on transportation, one thing has remained clear: if you build it, they might come. Building a public transportation network doesn’t ensure that there will be ridership. After investing the millions it takes to create a new transit network, municipalities need to understand how to effectively communicate the new transit options to their citizens. When designing a successful public transit campaign, governments should understand that affordability, the freedom of not worrying about parking and the option to read or relax while in transit are some of the major...

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Ridesharing Revolution: How Uber and Lyft are Changing Transportation Through Marketing Campaigns

Posted on Aug 5, 2016

Ridesharing Revolution: How Uber and Lyft are Changing Transportation Through Marketing Campaigns

Uber and Lyft  have taken the transportation ride sharing market by storm since their respective launches. Ride sharing is a new form of transportation where riders are picked up in somebody else’s personal vehicle and chauffeured to their destination. Companies like Uber and Lyft use satellite technology in smart phones to coordinate pick-up and drop-off locations as well as automatic payment services. Ridesharing, although a hugely revolutionary service, did not make it on the home screens of millions of iPhones overnight. Through these companies’ clever marketing campaigns and...

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Communications Update: Protected Bike Lanes are the Future

Posted on Jul 27, 2016

Communications Update: Protected Bike Lanes are the Future

Communications Update: Protected Bike Lanes are the Future According to a survey conducted by the National Sporting Goods Association (NSGA), the number of people riding their bike at least six times a year declined 8% from 2000 to 2010. Despite the fact that adults rode their bike more often, children rode less. This data is concerning considering the fact that children are the future drivers of our roads. And as we all know, more bike riders means fewer drivers and fewer drivers mean less road congestion and pollution. It is up to governments and grass roots campaigns alike to communicate...

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All Aboard! Communicating public transportation to the public

Posted on Jul 21, 2016

All Aboard! Communicating public transportation to the public

  With public transportation systems, the idiom “if you build it, they will come” doesn’t always ring true. Local governments and organizations are going to have to find ways to effectively communicate the benefits of public transportation options to a growing urban population so that people will begin to hop on board. In order to effectively market public transit, governments and organizations must understand their audience. Studies show that certain demographics are more apt to take public transportation than others. For example, people between ages 18 and 29 are 110% more...

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Why Buses Represent Democracy

Posted on Jul 13, 2016

Why Buses Represent Democracy

Over the next few weeks, the Bluestem Team will be taking our readers through our Communicating a 21st Century Transportation Network blog series. As our world urbanizes, it is increasingly important that we take advantage of the opportunities that denser living allows. By encouraging individuals’ commitment to public transportation, improving our biking and bus infrastructure, and improving the walkability of our cities, we can finally move towards greener ways of transportation. Not only should we build the infrastructure that moves people about our cities efficiently, but we should also...

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America’s transport: Successes and Woes

Posted on Jun 23, 2016

America’s transport: Successes and Woes

Would you say today’s youth spends more time on the road, or less? According to Research released by U.S. PIRG Education Fund & Frontier Group, the average American in 2011 drove 6% less than in 2004 and, between 2001 and 2009, the number of miles driven by young people (16-32 years old) dropped 23 percent. Could we be seeing the change of an era, where being environmentally friendly is the new hip? Frontier Group claims it could be due to a number of factors, such as higher gas prices, new licensing laws, improvements in technology and changes in Generation Y’s values. Whatever the...

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