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Bluestem Job Announcement: Mississippi River Network Program Manager

Posted on May 20, 2014

Bluestem Communications seeks a full-time Program Manager with exceptional coordination skills to manage the Mississippi River program. We are seeking a candidate with at least 5 years of experience working with coalitions in the nonprofit sector, managing advocacy campaigns and familiarity with environmental (preferably conservation-related) issues.  The Mississippi Program Manager, an employee of Bluestem Communications, manages the Mississippi River Network (MRN). The MRN is a coalition of 49 organizations dedicated to protecting and restoring the Mississippi River for the well-being of...

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National Wildlife Federation Hiring Water Resources Manager

Posted on May 20, 2014

The National Wildlife Federation (NWF) is hiring a Water Resources Manager for both the Water Protection Network (WPN) and the Mississippi River Network (MRN), which is coordinated by Bluestem Communications. Please view the job description below and apply online through the NWF website. Water Resources Manager Statement of General Purpose: The Water Resources Manager will lead key activities for both the Water Protection Network (WPN) and the Mississippi River Network (MRN). The responsibilities will include building and maintaining the networks as well as serving as the key contact for...

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Hot off the Press: Bluestem’s Winter Newsletter

Posted on Feb 5, 2014

Bluestem Communications publishes a quarterly newsletter to share insights about our services and keep colleagues, clients, friends and fans up to date on new and ongoing projects.  Thank you for reading and please send an email to lbrown@bluestemcommunications.org if you would like to receive our quarterly enewsletter.

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Changing behaviors, not minds: A Communications Workshop

Posted on Jan 15, 2014

Changing behaviors, not minds: A Communications Workshop

From the beginning, the environmental movement has struggled with finding the right words to inspire people to make real changes in their behaviors. Looking through the decades, environmental messages are frequently too scientific (“We use a watershed approach to manage our land and water resources.”) or too scary (“Climate change is the single greatest threat to our planet and, unless we do something, we will all suffer.”). Finding the middle ground, language that will appeal to all audiences can be hard. It’s only possible when the communicators think outside themselves to...

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Peer pressure often trumps science

Posted on Jan 7, 2014

Peer pressure often trumps science

When making environmental decisions, science often takes a back seat to values At Bluestem Communications, we spend a lot of time reading and learning from the fantastic research conducted by psychologists, social scientists and marketers around the country. These researchers expand our knowledge base about social marketing and values trends and, in the end, make us better communicators. A Yale professor of law and psychology, Dan Kahan, has recent research that suggests important communications messaging to consider when talking about environmental issues. He found that many people make...

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We see values everywhere

Posted on Oct 17, 2013

We see values everywhere

Values-based commercials inspire us to create values-based environmental materials. We are in that magical time of the year in America where sports fans can enjoy four professional men’s sports at the same time: baseball playoffs, basketball pre-season and hockey and football regular seasons. Sports fans and sports bar owners aren’t the only ones who have noticed this, of course. Advertising agencies, marketing firms and other folks dedicated to selling more products are keenly aware of this opportunity. If you watch televised sports, you’ve likely seen the result of this...

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