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Campaign Coordinator Position Description

The Mississippi River Network (MRN, the Network) Campaign Coordinator helps to implement and grow the MRN’s public communications campaign called 1 Mississippi. The purpose of the campaign is to build a nationwide community of people (River Citizens) to protect the Mississippi River. The overarching goals of the campaign are to increase the number of River Citizens, to better engage and educate River Citizens and to encourage River Citizens to take advocacy action. The Mississippi River Network is a coalition managed by Bluestem Communications, a leader in building creative public communications campaigns.

As a full-time manager of the 1 Mississippi campaign, the Campaign Coordinator collaborates with the five Regional Hosts (MRN members) to hire, train and manage 1 Mississippi Outreach Assistants. Outreach Assistants are responsible for recruiting River Citizens as well as cultivating the River Citizens’ relationship to the River through education and engagement events with support from the Campaign Coordinator.

The Campaign Coordinator is responsible for organizing meetings, press conferences and engaging River Citizens to use their advocacy voice throughout the basin and specifically in Illinois and Iowa on MRN priority policy issues. He or she works towards acquiring press and increasing exposure for the 1 Mississippi campaign by building relationships with reporters and other member’s communications staff. This person identifies, tracks and manages press hits and analyzes how to continually improve the campaigns communications strategy. He or she will develop and guide a Campaign Committee to ensure that the communications strategy is delivered effectively to the public.

The Campaign Coordinator uses web development, social media and research skills to maintain, update and promote the 1 Mississippi website and social media accounts. The position requires staying up to date on policy issues involving the River, translating these and other complicated ideas to the general public and inspiring people to take action to help the River. All campaign materials are created by the Campaign Coordinator, in collaboration with Bluestem staff. In addition, the Campaign Coordinator seeks to increase the reach and resources of the campaign through grant writing as needed. The Campaign Coordinator reports to the MRN Program Manager.

The position involves other types of outreach such as presenting the 1 Mississippi message and campaign at conferences and networking to increase Bluestem’s exposure. Support and participation in other Bluestem projects is encouraged as well as opportunities for professional development.

Roles and responsibilities

  • Coordinate the implementation and growth of a national public engagement campaign in order to engage people of voting age about the River
  • Within the context of MRN’s policy priorities, organize in-basin meetings around policy issues and engage River Citizens to use their advocacy voice
  • Identify and develop new and exciting outreach strategies consistent with MRN’s overall strategy and grant deliverables
  • Write and produce all 1 Mississippi campaign materials and communications to River Citizens, including blog posts, newsletters, action alerts and all event materials
  • Develop and manage current content on the 1 Mississippi website, regularly track its progress and promote it through online media
  • Research and cultivate outreach techniques via social networking tools
  • Recruit, train and manage five regional Outreach Assistants (located throughout the ten mainstem states) including planning a yearly training
  • Oversee each region’s implementation of the 1 Mississippi campaign, providing guidance and support when necessary to coordinate engagement and recruitment events
  • Collect and track data on campaign activities such as events held, River Citizens recruited, advocacy actions taken, letters/articles published; design and distribute annual River Citizen survey and report findings
  • Attend and participate in all appropriate internal MRN planning meetings
  • Assist with creation of MRN Campaign Committee meetings and attend and participate in other MRN committee meetings (Steering and Policy) as needed
  • Research, draft and submit grant proposals that contribute to 1 Mississippi campaign funding
  • Assist MRN Program Manager in planning and conducting large meetings, including the MRN Annual Meeting
  • Other duties as needed

Responsibilities for Bluestem Communications work

  • Attend staff meetings
  • Participate in group work sessions, like strategic planning, brainstorming, large mailings, etc.
  • Help with non-Mississippi-related writing tasks, as necessary and appropriate

Requirements for this position

  • College degree
  • 3 to 5 years experience with managing and implementing a public engagement campaign
  • Organizing experience with a particular understanding of event planning
  • Marketing knowledge with specific experience in social media and public communications
  • Understanding of conservation-related environmental issues and advocacy
  • Motivated self-starter who will eventually require little guidance
  • Innovative and strategic thinker who is continually developing ways to improve campaign
  • Excellent interpersonal skills and a friendly, outgoing manner
  • Experience working on teams and in a small-office setting
  • Current, valid Drivers License

Ideal candidates possess the above and are:

  • Experienced with Salsa Labs, Adobe and Drupel
  • Quick learners eager to take on new tasks


This is a salaried, full-time position. This position requires overnight travel approximately once to twice a month and at times requires weekend work for outreach/campaign events.


Bluestem Communications’ offices are located at 14 North Peoria St, Suite 4F, Chicago, IL 60607.

Salary and benefits

  • Salary $35,000 – $40,000 – commensurate with experience
  • Health insurance
  • 5% of salary contribution to retirement fund
  • Vacation:
    • Year 1: 15 days
    • Year 2 and on: 20 days
    • After 5 years: 25 days
  • Nine paid sick days
  • Twelve paid holidays

Application details

Please prepare and submit a cover letter explaining specifically how you meet the above criteria, your resume and at least two writing samples. Please apply ONLY if you have ALL of the above qualifications and can readily complete the listed tasks. Application packets that have form cover letters, grammatical errors or do not include at least two writing samples will not be considered.  Email cover letter, resume and writing samples to Kelly McGinnis at: kmcginnis@bluestemcommunications.org.


In the email subject line, write “Campaign Coordinator.” No phone calls, please. Applications will be reviewed on an on-going basis until the position is filled.